About Us

Reel Service Ltd is the largest semiconductor, electro-mechanical and mechanical component finishing service and materials provider in Europe providing complete component solutions for device manufacturers, distributors, contract assembly providers and end users.  We have been providing quality component packaging & finishing solutions for 30 years.  Continuous re-investment in state of-the-art, class-leading automated equipment maintains our competitive advantage in order to provide fast, efficient processing of customer's components with minimal lead-time.  

We believe that people are what makes a company, so customer's can rest-assured that their orders will be fulfilled by an experienced, well-trained, customer-focused workforce, the majority of whom have been with the company for over 15 years.

Services provided include SMD, axial and radial component Tape & Reel; wafer level CSP/Die processing including mounting to film frame, dicing, inspection and tape and reel or waffle packing, device programming, laser marking, component preparation, lead conditioning and re-tinning.

Material supplies are supported by our skilled in-house design and manufacturing teams who produce carrier tapes for standard components, and can provide custom designed tapes to customer requirements with minimal lead-time. We also supply additional materials to support device packaging needs including plastic reels, cover tape, trays, tubes and moisture protection products.

Equipment Sales further compliments our Service and Material offerings providing customers with a wide range of Tape & Reel equipment, Component Counters, Vacuum Packaging equipment and Component Lead Cropping equipment.

Quality is our main focus in achieving customer satisfaction through zero defect policies, operational excellence, people and state of the art equipment.

The facility operates in accordance with ISO9001:2008 requirements.

Reel Service & Telford Group

Reel Service & Telford Group provides 30 years of experience in the Tape & Reel packaging services business with locations in:  

  • United Kingdom
  • Singapore
  • Malaysia
  • Philippines
  • China

The combined capacity of Reel Service & Telford forms the world’s largest Tape & Reel Service provider with over 2,000 staff worldwide providing quality Tape & Reel packaging services of standard and odd-form components, Tape & Reel service of Wafer Level CSP/Die Products and IC Programming Services to OEMs, contract manufacturers and component distributors worldwide.   

Reel Service & Telford Group forms part of ASTI Holdings Limited (ASTI), a leading global technology company, listed on the mainboard of the Singapore Exchange.

All facilities are ISO9001:2008 certified.  

Quality & Standards

Reel Service Limited is committed to supplying all of our customers with the highest level of satisfaction in products and service, and maintaining compliance to the international standard of ISO9001:2008 We shall strive for:

  • Continuous Quality Improvement
  • Consistent On-Time Delivery
  • Zero Defects
  • Environmental Awareness Improvement

bsilogo Our systems are ISO9001:2008 certified.  

Our BSI Certificate of Registration is available here

ESD Control

  • DAILY stringent ESD Parameter checks
  • Conductive production floor
  • Grounding system – 1 mega ohm resistance
  • Static dissipative mats on all machines and workstations
  • Accurate humidity/temperature control
  • ESD monitoring system on all m/cs and workstations
  • Use of anti-static finger cots when handling devices
  • All production staff are trained and certified before commencing with any process (Target “Zero Defect”)

Parent Company

ASTI Holdings Limited ("ASTI") ASTI Holdings Limited is a uniquely positioned technology group, comprising Backend Equipment Solutions & Technologies (BEST) and Distribution & Services.

BEST is mainly engaged in the provision of solutions and technologies in the backend (i.e. assembly, test and finishing) arena of the semiconductor industry.

The Distribution & Services Business is engaged mainly in the distribution of electronic components and products as well as the provision of semiconductor applications in consumer electronics, computer peripherals and communication solutions.  

For more information on the ASTI Group, please visit


Please check each respective section of the website for datasheets & downloads



Join Reel Service Ltd at Productronica the world’s leading trade fair for electronics development and production, the entire value chain in one place’.  

The show takes place Nov 14th-17th in Munich and Reel Service Ltd are proud to be exhibiting at this show once more.

 Come and join us to discuss what solutions Reel Service can offer for your backend tape & reel process requirements from our world-class portfolio of Service, Materials & Equipment offerings.

Being showcased on the booth will be new world-class capability to process die from wafer to tape down to 0.2mm x 0.2mm.  Also, new laser marking capacity offering in-line laser marking from tube to tube or from tube to tape.

Complimentary entrance tickets are available from Reel Service for the fair, contact us at and we shall be happy to send these to you.

We look forward to meeting you at the fair, visit us in Hall A2 Booth 532 to discuss what Reel Service can offer you.